Terms and Conditions

Last updated: 23 November 2025

1. Acceptance of Terms

⚠️ Important Notice

By entering a website URL into the URL bar and using this Service, you acknowledge and agree that:

  • You accept these Terms and Conditions in full
  • The website URL you submit belongs to you, your company, or an organization you are authorized to represent
  • You have the legal right to analyze and generate content based on the submitted website
  • You will not use this Service to analyze websites you do not own or have permission to use

These Terms and Conditions ("Terms") govern your access to and use of the AEO Content Builder application ("Service") operated by AWE Creative ("we", "our", or "us"). By accessing or using our Service, you agree to be bound by these Terms.

2. Description of Service

AEO Content Builder is an AI-powered content planning tool that:

  • Analyzes websites to extract company essence, personas, pain points, and features
  • Generates buyer questions and keyword opportunities
  • Creates content plans including pillar pages and cluster structures
  • Generates AI-powered content for SEO and AEO (Answer Engine Optimization)

3. User Responsibilities

You agree to:

  • Ownership Verification: Only submit website URLs that you own, control, or have explicit permission to analyze
  • Accurate Information: Provide accurate and truthful information
  • Legal Use: Use the Service only for lawful purposes and in accordance with these Terms
  • No Unauthorized Access: Not attempt to gain unauthorized access to any part of the Service
  • Respect Intellectual Property: Not use the Service to infringe on any third-party intellectual property rights
  • Content Responsibility: Review and verify all AI-generated content before use

4. Website Ownership and Authorization

🚫 Prohibited Activities

You must NOT use this Service to analyze websites:

  • That you do not own or control
  • Without explicit written permission from the website owner
  • That belong to competitors for competitive intelligence purposes
  • That are protected by access restrictions or terms of service

By submitting a website URL, you represent and warrant that:

  • You are the owner of the website, or
  • You are an authorized representative of the company/organization that owns the website, or
  • You have obtained explicit written permission from the website owner to use this Service

5. Data Storage and Privacy

All data generated by this Service is stored locally on your device. We do not store any of your analysis data, generated content, or website information on our servers. For more information, please review our Privacy Policy.

6. AI-Generated Content

The Service uses artificial intelligence to generate content. You acknowledge that:

  • AI-generated content may contain errors or inaccuracies
  • You are responsible for reviewing, editing, and verifying all generated content
  • We do not guarantee the accuracy, completeness, or quality of AI-generated content
  • You should not rely solely on AI-generated content without human review
  • You are responsible for ensuring generated content complies with applicable laws and regulations

7. Payment Terms

Certain premium features require payment:

  • Payments are processed securely through Stripe
  • All prices are in GBP (£) unless otherwise stated
  • Payments are non-refundable unless required by law
  • You are responsible for any applicable taxes
  • We reserve the right to change pricing with notice

8. Intellectual Property

Service Ownership: The Service, including its design, functionality, and underlying technology, is owned by AWE Creative and protected by intellectual property laws.

Your Content: You retain all rights to:

  • Your website content and data
  • AI-generated content created using your input
  • Any modifications you make to generated content

License to Use: By using the Service, you grant us a limited, non-exclusive license to use your submitted website URLs solely for the purpose of providing the Service.

9. Limitation of Liability

To the maximum extent permitted by law:

  • The Service is provided "as is" without warranties of any kind
  • We do not guarantee uninterrupted or error-free operation
  • We are not liable for any indirect, incidental, or consequential damages
  • Our total liability is limited to the amount you paid for the Service (if any)
  • We are not responsible for decisions made based on AI-generated content

10. Indemnification

You agree to indemnify and hold harmless AWE Creative, its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including legal fees) arising from:

  • Your use of the Service
  • Your violation of these Terms
  • Your violation of any third-party rights
  • Unauthorized use of website URLs
  • Use of AI-generated content that infringes on third-party rights

11. Service Availability

We reserve the right to:

  • Modify, suspend, or discontinue the Service at any time
  • Limit access to certain features
  • Perform maintenance that may temporarily interrupt service
  • Refuse service to anyone for any reason

12. Prohibited Uses

You may not use the Service to:

  • Violate any applicable laws or regulations
  • Infringe on intellectual property rights
  • Transmit harmful code or malware
  • Attempt to reverse engineer or decompile the Service
  • Use automated systems to access the Service without permission
  • Analyze websites without proper authorization
  • Generate content that is defamatory, discriminatory, or illegal

13. Termination

We may terminate or suspend your access to the Service immediately, without prior notice, for:

  • Violation of these Terms
  • Unauthorized use of website URLs
  • Fraudulent or illegal activity
  • Any other reason we deem necessary

14. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

15. Changes to Terms

We reserve the right to modify these Terms at any time. We will notify users of material changes by updating the "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the new Terms.

16. Contact Information

If you have questions about these Terms, please contact us:

AWE Creative
Email: legal@awecreative.co.uk
Website: awecreative.co.uk